Johnson & Johnson Tylenol Crisis Essay

Johnson & Johnson had manufactured Extra-Strength Tylenol in capsule and tablet form since 1959. Tylenol became one of Johnson & Johnson’s most successful products, accounting for 17 percent of the company’s profits. Extra-Strength Tylenol constituted 70 percent of all Tylenol sales. Johnson & Johnson also enjoyed a tremendous amount of trust and goodwill from the public, nurtured in part by its adherence to the company credo of responsibility to customers, employees, shareholders, and the community. In 1982, seven people in the Chicago area died after taking Extra-Strength Tylenol capsules that were laced with cyanide. After this incident, the CEO of Johnson & Johnson was faced with very serious, important decisions; should he recall only the extra strength Tylenol in Chicago or nationwide? He was also concerned that this incident would forever ruin the Tylenol name, even after the investigation, proved that the tampering did not occur within the company. I would have advised the CEO of the company to make a public announcement, assuring the pubic that these cases were isolated to the Chicago area, that this was by no way caused by the negligence of Johnson & Johnson employees. Also, he would need to state that the company is doing everything possible to ensure that this does not occur again and that they were working closely with the authorities to determine the cause. I would also advise a nationwide recall. I believe that a recall should have been issued for the entire nation. Although this would cause a significant loss for the company, it would save their reputation. It would ensure the customers that the CEO was doing everything possible to protect them, which would help reestablish their trust in the company. If a recall were not issued, people still would not be buying the product and it would sit on shelves for months, even years, because people would always be fearful they would get a bad batch. If a recall were issued, this would not be called into question. The new batches would be issued with a tamper evident seal and there would be no question whether or not they were tampered with again. From an economic point of view, recalling the product resulted in a loss of an estimated $150 million dollars. Legally speaking, recalling the product could have saved Johnson & Johnson millions of dollars in law suits not to mention certain laws that they had to abide by through the food and drug administration. Morally, Johnson & Johnson did the right thing. They removed their product from store shelves, re-embedded a certain amount of trust in their company and potentially saved many, many more lives. These results do not significantly differ from the decision Johnson & Johnson eventually made. Economically, the company suffered for a short period of time, but returned full force after precautions were made to ensure this never happened again, sealing the future of the company, literally and figuratively. The company benefitted from their credo because they stated their responsibilities and what they valued to the public which reinstated a certain amount of trust in the company again. There are other companies since Johnson & Johnson that could have used a similar credo, for instance the peanut butter incident and the formula incident (both from a couple years ago). Both of these cases were similar because it involved poisoning of a product. The companies also eventually bounced back from the incident. I believe that the credo had a great deal to do with saving the company brand because it stated all of the main goals and responsibilities of Johnson & Johnson. However, I think that developing the tamper-resistant packaging, recalling the product, and distributing over 80 million in coupons also had a great deal to do with it. Without all of these factors though, who knows whether or not the company would have been able to recover from this incident. I believe that Johnson & Johnson should not have continued to market the capsule form as soon as it returned to the market. The incident was too fresh in the publics’ mind for it to sell as well as it had before the incident. I do however feel that the capsule form should have been reintroduced to the market after a few years. Upon discovering that there was another death three years later from a similar incident, I would advise the company to ensure that this death was not from the previously recalled batch. Also, since this incident was isolated to one person, it would seem that someone tampered with that particular bottle. With all of the new tamper-resistant packaging it would be nearly impossible for someone to poison a bottle with it going unnoticed. However, I would advise the CEO of Johnson & Johnson to inform the public of the incident instead of trying to conceal it. I would be much more interested in purchasing a product from an honest company than one who hides mishaps.

Sociology Investigation

The Sociological Investigation ~ These notes are taken and adapted from Macionis, John J. (2012). Sociology (14th Edition). Boston: Pearson Education Inc. There are two basic requirements for sociological investigation:Know how to apply the sociological perspective or paradigms or what C. Wright Mills termed as the â€Å"sociological imagination. †Be curious and ready to ask questions about the world around you. There are three ways to do Sociology. These three ways are considered as research orientations:A. Positivist Sociology Positivist sociology studies society by systematically observing social behaviour.Also known as scientific sociology.It includes introducing terms like independent variable, dependent variables, correlation, spurious correlation, control, replication, measurement, cause and effect, as well as operationalizing a variable1.Positivist sociology requires that researcher carefully operationalize variables and ensuring that measurement is both reliable and valid.It observes how variables are related and tries to establish cause-and-effect relationships. It sees an objective reality â€Å"out there. †Favours quantitative data (e. g. data in numbers; data from surveys).Positivist sociology is well-suited to research in a laboratory.It demands that researchers be objective2 and suspend their personal values and biases as they conduct research.There are at least FOUR limitations to scientific / positivist sociology.Positivist sociology is loosely linked to the structural-functional appr oach / paradigm / perspective.B. Critical Sociology Critical sociology uses research to bring about social change. It asks moral and political questions.It focuses on inequality.Specifying exactly what is to be measured before assigning a value to a variable (Macionis: 2012, p. 50).Personal neutrality in conducting research (Macionis: 2012, p. 50)It rejects the principle of objectivity, claiming that ALL researches are political. Critical sociology corresponds to the social-conflict approach / paradigm / perspective.C. Interpretive Sociology Interpretive sociology focuses on the meanings that people attach to their behaviour. It sees reality as constructed by people in the course of their everyday lives.It favours qualitative data (e. g. data acquired through interviews).It is well-suited to research in a natural setting.Interpretive sociology is related to the symbolic-interaction approach / paradigm / perspective. Gender and Research Gender3, involving both researcher and subjects , can affect research in five ways:Androcentricity (literally, â€Å"focus on the male†)OvergeneralisingGender blindnessDouble standardsInterference Research EthicsResearchers must consider and do the following things when conducting research:Protect the privacy of subjects / respondents.Obtain the informed consent of subjects / respondents.Indicate all sources of funding.Submit research to an institutional review board to ensure it does NOT violate ethical standards.There are global dimensions to research ethics.Before beginning research in another country, an investigator must become familiar enough with that society to understand what people there are likely to regard as a violation of privacy or a source of personal danger.Research and the Hawthorne Effect Researchers need to be aware that subjects’ or respondents’ behaviour may change simply because they are getting special attention, as one classic experiment revealed. Refer to Elton Mayo’s investig ation into worker productivity in a factory in Hawthorne, near Chicago. 3 The personal traits and social positions that members of a society attach to being female or male (Macionis: 2012, p. 50).The term Hawthorne Effect is defined as a change in a subject’s behaviour caused simply by the awareness that s/he is being studied. Methods: Strategies for Doing Sociological ResearchThere are the basic FOUR methods:A. Experiment This research method allows researchers to study cause-and-effect relationships between two or more variables in a controlled setting.Researchers conduct an experiment to test a hypothesis, a statement of a possible relationship between two (or more variables).This research method collects mostly quantitative data.Example of an experiment: Philip Zimbardo’s â€Å"Stanford County Prison. †o Advantages Provides the greatest opportunity to specify cause-and-effect relationships. Replication of research is relatively / quite easy. Limitations Labo ratory settings have an artificial quality to it. Unless the lab environment is carefully controlled, results may be biased too.B. Survey and/or Interview This research method uses questionnaires or interviews to gather subjects’ / respondents’ responses to a series of questions.Surveys usually yield or produce descriptive findings, painting a picture of people’s views on some issues.This research method collects mostly qualitative data.Example of a survey: Lois Benjamin’s research on the effects of racism on African American men and women.She chose to interview subjects / respondents rather than distribute a questionnaire. o Advantages Sampling, using questionnaires, allows researchers to conduct surveys of large populations or a large number of people. Interviews provide in-depth responses. o Limitations Questionnaires must be carefully prepared so that the questions and instructions are clear and not confusing. Questionnaires may yield low response / r eturn rate from the target respondents. Interviews are expensive and time-consuming.C. Participant observation Through participant observation, researchers join with people in a social setting for an extended period of time.Researchers also play two roles, as a participant (overt role) and as an observer (covert role).This method allows researchers an â€Å"inside look† at a social setting.This research method is also called fieldwork.Since researchers are not attempting to test a specific hypothesis, their research is exploratory and descriptive.This participant observation research method collects qualitative data.Example of participant observation: William Foote Whyte’s â€Å"Street Corner Society. o Advantages It allows for the study of â€Å"natural† behaviour. Usually inexpensive. o Limitations Time-consuming. Replication of research is difficult. Researcher must balance role of participant and observer.D. Existing or Secondary sources Researchers analyse existing sources, data which had been collected by others.This research method is also called library research or archive research.By using existing or secondary sources, especially the widely available data by government agencies, researchers can save time and money.Existing sources are the basis of historical research. Example of using existing sources:E. Digby Baltzell’s award-winning study â€Å"Puritan Boston and Quaker Philadelphia. † How could it be, Baltzell wondered, during a chance visit to Bowdein College in Maine, USA, that this small college had graduated more famous people in a single year than his own, much bigger University of Pennsylvania had graduated in its entire history? o Advantages Saves time, money and effort of data collection. Makes historical research possible. o Limitations Researcher has no control over possible biases in data. Data may only partially fit current research needs.

Examine the role of the contract administrator under a JCT traditional Essay

Examine the role of the contract administrator under a JCT traditional contract in terms of the functions, duties and powers that he is granted as well as the p - Essay Example Most JCT contracts would require the employment and contribution of an architect or a contract administrator who would administer the contract. The contract administrator is the only one who decides which contract to use and should also have the sufficient knowledge to understand the terms and administer contract provisions1. JCT provides the basis or guidelines according to which the contracts could be administered. It is important to understand the JCT guidelines in order to decide on the most appropriate JCT form of contract2. JCT helps in providing the guide for the appropriate contract. Some of the contract forms which do not require a contract administrator include the Contractors Design Form, Building Contract for a home owner/occupier, Construction Management Form and the Management Contract Form. However most construction projects require contracts that implemented by the contract administrator. This essay discusses the crucial role of the contract administrator and highlights the problems associated with failure to carry out the responsibilities of a contract administrator adequately. Powl and Skitmore (2005) have surveyed project managers of construction projects who also have the duties of contract administrator and have claimed that in certain cases project managers are overworked although there may be several hindrances to their effectiveness in the management. Issues that could help in making project managers more effective and productive in their job include more awareness and participation within their own organisation for progress and development of the organisation, more general administrative support and greater responsibilities in matters of contract administration3. The importance of trust and contractual relationships has been highlighted in several studies and the contract administrator is responsible for building this trust

Invisible Man 3 Essay Example | Topics and Well Written Essays - 250 words

Invisible Man 3 - Essay Example Although it seems that in the modern society equality among races has been achieved, there remains to be a huge number of people who are represented by the main character in Invisible Man. Not only the African-American society struggles to find their own identity and value in a diverse community such as the United States, but also those from other continents of the world. Students as well as professionals from different ethnicities and culture do everything in order to make themselves fit in the American society. Social groups in different forms have started to exist in the society offering a sanctuary to those who feel neglected by other members of the community. Just like the main character in the novel, he found refuge in social groups such as the Brotherhood where he eventually though he has found his worth. However, as people become too attached to these groups, they eventually find out that this does not necessarily make them heard of their voices. In fact, the identity that they thought they had found in being a one among the members is not theirs but what the leaders of the group wanted them to be. In this reading, Ellison made it clear that embracing one’s individuality is the key to achieving peace to oneself. The desire of being accepted in the society is not achieved by seeking acceptance from other people and various social groups. The world itself is already filled with people who have prejudices among each other. Finding peace in oneself is the only key to being accepted in the society that is in itself already a

Reflection on Ethics Essay Example | Topics and Well Written Essays - 1250 words

Reflection on Ethics - Essay Example This automatically creates an ethical dilemma: if Mark does not buy his girlfriend a present, she will be disappointed in him. On the other hand, if he buys, she will be happy but not for long as she might learn about the incident and rebuke him. Mark will also live in guilt and at its worst; it might metamorphose to a nasty police case. In the health sector, there are ethical problems. Everyone knows the problems that arise with medical techniques such as artificial insemination, organ transplants, plastic surgeries and other techniques. In most cases, when faced by moral dilemmas, people may apply existing guidelines, for instance those passed by an ethics committee, an existing statement of policy or â€Å"common sense," â€Å"rules of behavior† or mostly â€Å"the way things are done† (Leer 206). What we apply to solve ethical dilemmas is not considered in many cases, what matters are the paths which we will take to solve those problems. More often than not, our environment plays a major role on our standards. This environment includes our families, culture and our own internal reflection. Culture comprises of religion, customs, etc. Ethics is a branch of philosophy that deals with questions of morality. This branch has instinctively played a major role in our decisions. Based on the philosophy, there are models of moral theories which exist. However, moral theories such as the right theory (moral rights), utilitarianism and theory of justice are of more influence on our lives. The right theory considers the respect to be accorded to every individual member of the society as well as their fundamental and basic rights. However, critics of this theory say that it does not take responsibility of the costs and benefits of getting respect for another’s right. Hence, most people tend to say that â€Å"your rights end where mine begin." This loophole does not make this theory very appealing. The individuals who subscribe to the theory of justice as their moral

Modification of microclimate by urban development Term Paper

Modification of microclimate by urban development - Term Paper Example Lausanne town is developed on three hills, encircled by vineyard-coated slopes, with Lake Geneva at its feet. This makes it a cool and beautiful place to be since its climate and the beautiful sceneries surrounding it are attractive. Savoy Alps rise attractively from the opposing French Lakeshore (Hinkel 64). The city contains passages with boutiques and cafes shaping the streetscape in the medieval city centre. However, the ultimate aim of this report is to examine urban geography of Switzerland particularly Lausanne city. The report is divided in four main parts; preparation, data collection, analysis and presentation. Under Preparation, is where the objectives of the study and hypothesis are prepared. Data collection involves the fieldwork process where is acquired through various methods including questionnaire and survey. Analysis is examination of the process based on information acquired and the application of scientific sense in evaluating hypothesis. Data collection The process of data collection used in this report is the use of questionnaire and interview. However, before data was collected, the objectives of research were determined followed by hypothesis which shows assumptions of what might be found when two regions of Lausanne; Val-Vert and Chailly are compared in terms of development and modification of microclimate.... To identify the top events in Lausanne III. To discover if tourism is more loved in the region than sport events in Lausanne. IV. To identify the whether patterns of Lausanne and their impact on activities of the place V. To determine if Lausanne has beautiful sceneries and landscapes VI. To determine the urban thermal microclimate of Lausanne VII. To determine which region; east, west and center of Lausanne is better than others Hypothesis I. Lausanne contains beautiful scenes such as mountains, hills, lake, museums and sport centers. II. The town of Chailly seems to be nice than Val-Vert in terms of development III. Since Chailly seems to be more developed than Val-Vert, it is highly affected microclimate IV. Prix de Lausanne is the top event in the Lausanne V. Tourism is most loved in Lausanne than sports because of the presence of several beautiful sceneries VI. The whether patterns of Lausanne are good because they favor business, tourism and sports activities in the region VII. The urban thermal microclimate of Lausanne is very high because of high development and tall buildings where there is much gases released to air causing microclimate VIII. The region that is better than the others in Lausanne is west Lausanne due to the presence of Lake Geneva. Questionnaire The type of questionnaire that was used for this study is simple questionnaire that is simplified and takes minimal time to respond to it (Clarey 84). It was issued to 60 adults of ages 16-60 of all genders. The questionnaire design used was simple one and is as shown below. Use the boxes below the answers to write comment if you wish because it is 1. Gender a. Male b. Female 2. Does Lausanne contain beautiful sceneries? a.

Safety Not Guaranteed Movie Review Example | Topics and Well Written Essays - 1250 words

Safety Not Guaranteed - Movie Review Example After the Seattle Magazine’s editor Bridget screams on its staff for getting new ideas, Jeff springs up with an idea of writing an article about a queer advertisement that was posted in a newspaper. Bridget agrees and two interns including Darius and Arnau to work with Jeff in finding out about the advertisement poster. For this purpose the three of them go to a small town in order to look for the poster of the advertisement and Jeff is also determined to look for Liz. After watching out for the post office box, Darius and Arnau area able to identify the man who posted the advertisement – Kenneth, a queer man who has great interest in physics and quantum mechanics. Jeff goes to meet Kenneth at his house as a travelling partner but he is turned down. Jeff sends Darius thinking she is more suitable in piquing Kenneth’s interest. It happens that Darius and Kenneth soon bond and later, although it is not explicitly stated, Darius and Kenneth travel across time togeth er. ... Stage 2 occurs as Darius is able to interest him so that after she leaves her phone number on a soup can, Kenneth calls her. Darius pretends to have read the advertisement and have come as a travelling partner with Kenneth and when Kenneth calls Darius they both decide on a meeting spot to discuss about their â€Å"mission†. Kenneth believes that government agents are after him for discovering a way to travel back in time and so he is also a little suspicious of Darius. It happens that when Darius drives off to meet Kenneth, her car is being followed by people making Kenneth paranoid so that he cancels their meeting. At this point, Darius seems to have passed stage 3 of friendship and seems to be going towards a more romantic type of a relationship where the stage 1 has already been initiated with their meetings and interactions. Their next interaction occurs when the two decide to meet at a restaurant to discuss about their mission. The two have a friendly conversation althou gh Kenneth seems not to want to disclose much information. Kenneth then feels a sudden instinct to reach out to his car but Darius stops and reassures him thereby enabling the building of trust. There is an intense increase in their communication and closeness as the two prepare for their mission running through woods, learning to shoot at the bottles, and learning to prevent getting caught by the government agencies. This allows Kenneth and Darius to bond so intensely that Darius starts loving Kenneth and this relationship goes to a new step of commitment as in the end it implicitly seems that Kenneth now lets go of his efforts to be with Belinda, Kenneth’s girlfriend, as he has Darius with him now who has travelled with him back

Social and Economic Changes in Post-socialist Cities Essay

Social and Economic Changes in Post-socialist Cities - Essay Example This essay stresses that the economic systems that practice socialism are grounded on the concepts of production for use. This is a concept that is used to refer to a situation whereby the production of services and goods are aimed at directly satisfying the human needs, and economic demands of the society. This paper concerns itself with answering the question that what are the economic and social changes in Post Socialism Bulgaria. Between 1940, to 1990, Bulgaria was a socialist state, and MacKenzie consider it to be a satellite state of the Soviet Union. This is during the era of cold war, where there were two dominant ideologies competing, that of socialism, and capitalism. It is important to understand that because of the close relationship that Bulgaria had with the Soviet Union, the leaders of this party did not want to initiate an abrupt change of relations with the Eastern allies of the Soviet Union, and the Soviet Union itself. However, the leadership of this new party proposed a series of measures, which included modernizing the treaty that formed the War Saw Pact, and even reforming the Council of Mutual Economic Assistance (CAMECON) into a new organization that reflected the trends occurring in the world. This is in terms of economic and political trends. The people who wer e advocating for an immediate cessation of relationship with the Soviet Union formed a party referred to as the Union of Democratic Party.

Alternative Approaches to Executive Compensation Essay

Alternative Approaches to Executive Compensation - Essay Example †¢ ïÆ'Ëœ Limitations of Optimal Contracting ïÆ'Ëœ Agency problem experienced by managers ïÆ'Ëœ CEO can influence the nomination process for the board directors ïÆ'Ëœ The directors may never challenge the CEO’s pay, as they may want to please the CEO. ïÆ'Ëœ Market forces are not strong enough to assure optimal contracting outcomes ïÆ'Ëœ Failure of maximizing the shareholder value ïÆ'Ëœ Directors’ interest in the firm is nominal and therefore may not be serious with the company management. ïÆ'Ëœ Some agreements of the directors may be affected by market forces especially those affecting capital. †¢ Managerial power approach ïÆ'Ëœ The Managerial power approach gives managers an opportunity to camouflage especially when extracting rent, ïÆ'Ëœ The approach may lead to the use of structures unfavorable to the firm performance and managerial incentives. ïÆ'Ëœ The compensation arrangement design depends on the perception of the outsiders ïÆ'Ëœ The manager ial power approach may influence the relationship between power and pay without considering performance ïÆ'Ëœ The CEO’s compensation may be influenced by transparency and salience disclosure. †¢ Power and Camouflage at Work Practices explained by power camouflage include ïÆ'Ëœ Power Pay Relationship ï‚ § Pay is higher in if managers have higher power ï‚ § The board is ineffective ï‚ § There is a small outside shareholder ï‚ § Fewer institutional shareholders ï‚ § Managers are protected by antitakeover arrangements ï‚ § Managers with antitakeover policy compensate themselves more ïÆ'Ëœ Compensation consultants ï‚ § Employed to provide advice on executive compensation ï‚ § May increase their incentive to please the CEO ï‚ § Used to justify executive pay instead of optimizing it ï‚ § Provides compensation data, which favors the CEO ïÆ'Ëœ Stealth Compensation ï‚ § This is where a firm may use camouflaging practices to enable them to pay the executives large sums of money. ï‚ § Payments include deferred compensation ï‚ § Loan forgiveness and consultation contracts ï‚ § Use of executive loans with favorable interest rates

Job Analysis and Design Paper Essay Example | Topics and Well Written Essays - 500 words

Job Analysis and Design Paper - Essay Example Human Resources Manager (HRM) is a significant job not only to large firms but also to small enterprises. Some of the major duties of a HRM include selection and training of the employees, ensuring the safety of the employees, providing the conditions of the employment and advising the top management on the issues affecting the staff. In addition, human resources manager modify benefits policies to ensure that companies adopt competitive programs that are focused at retaining employees and attracting experienced staff (Ulrich, 1996). To ensure ethics within an organisation, Human Resources Manager advises the management on issues such as sexual harassment within the working environment as well as guiding the top managers on issues pertaining to equal employment opportunities. To ensure positive relationship between the employees and the management, Human Resources Manager acts as a referee in case of disputes in the work places. It is vital to note that to maintain a motivated staff, free intermingling between the employees and the management is imperative. In this regard, HRM establishes recreation programs that bring together the managers and other employees. To ensure other employees emulate their human resources manager, HRM is required to evaluate their weaknesses and strengths. In this way, they will notice the areas that need improvement. In the same way, HRM should develop a sense of responsibility among the employees. In this way, the staff will not only be motivated but also they will be held accountable for their actions during their

Impacts of Alcoholism on Family Welfare Essay Example for Free

Impacts of Alcoholism on Family Welfare Essay CHAPTER ONE 1. 0 Introduction 1. 1 Introduction This chapter contains the background of the problem, statement of the problem, purpose of the study, objectives of the study, research questions, justification of the study, limitations of the study, the scope of the study and the conceptual framework. 1. 2 Background to the Problem Seventy percent of Kenyan families are affected by alcoholism (Simiyu, 2006). Man has, over time, indeed come to acknowledge the fact that alcoholism is indeed destructive to the human race. This explains the reason as to why numerous studies have been conducted and some are still underway in relations to various areas where alcoholism is indeed a major threat. It is however important to note that most of these studies are mainly centered on the alcoholic. Alcoholism is a term that has many and sometimes conflicting definitions. In current and historic usage, alcoholism refers to a condition that results from continued consumption of alcohol despite the social and medical impacts that are raised by the vice. Alcoholism also referred to, in the nineteenth century and partly in the twentieth century, as dipsomania, may also refer to pre-occupation with or compulsion towards the consumption of alcohol and/or impaired ability to recognize the negative impacts of excessive alcohol consumption. The Macmillan dictionary (2002) defines the word alcoholism as a medical condition that makes it difficult to control the amount of alcohol you drink. 1. 2. 0 Alcoholism The dictionary definition of alcoholism is, a disorder characterized by the excessive consumption of and dependence on alcoholic beverages leading to physical and physiological harm and impaired social and vocational functionality. The Mayo Foundation for Medical Education and Research defines alcoholism as 1 a layman’s term for alcohol dependence and abuse. The medical encyclopedia defines alcoholism as a popular term for two disorders, alcohol abuse and alcohol dependent. The definition of alcoholism adopted for this study was a disorder that involves long term, repeated, uncontrolled, compulsive and excessive use of alcoholic beverages that impairs the drinker’s health and social relations. In this study alcoholism was characterized by frequent drinking, drinking five or more days in a week. 1. 2. 1 Family Welfare The Macmillan dictionary (2002) defines a family as a group of people who live together and are all related to one another, usually consisting of parents and children. It also defines welfare as the health and happiness of people. The definition of family welfare adopted in this study encompassed physical and psychological health, finances, employment, social life and relationships Velleman, (as cited at www.alcoholandfamilies. org). Family welfare was characterized by economy, health and safety, legal proceedings, marriage stability, responsibilities, and withdrawal. The Macmillan dictionary (2002) defines economy as the careful use of money, products or time that very little is wasted. Family economy in this study was characterized by the amount of money spent on alcohol, investment ventures and savings in respect to individual’s income. The dictionary definition of health is the condition of your body especially whether or not you are ill. Safety on the other hand refers to the fact that a thing is safe. For purpose of this study health and safety was characterized by instances of alcohol related illness or disorders, domestic violence both on women and children attributable to alcohol, accidents or any other act done which exposed the individual to harm as a result of the influence of alcohol on the person (Alcoholic) or on the family, and psychological state. 2 Responsibility is defined by the Macmillan dictionary (2002), as a state of being in charge of someone or something and of making sure that they do or what happens to them is right or satisfactory. In the study responsibility was characterized by instances of family roles of individuals (for example paying school fees by the parents), good physical and psychological availability for the family, work problems due to alcohol and its consequent negative impacts (Alcoholism). Marriage stability is a situation where marriage can raise up beyond the challenges which can lead to its break-up (Akem, 2009). For purpose of this study marriage stability was characterized by instances of divorce, separation, quarrels and disagreements. Withdrawal is to no longer take part in something or stop someone from taking part (Macmillan 2002). The definition of withdrawal adopted for this study was helping the person to get rid of his/her body off alcohol as well as the harmful physical effects of alcohol, Schuckit mace, (as cited at www. answers. com) Withdrawal in this study was characterized by attempted instances to stop alcohol consumption by either the individual or third party efforts and the respective challenges posed by the same. 1. 2. 2 Alcoholism Unmasked Up-to 50 percent of murders involves alcohol, and three or more people die in Britain due to alcohol (Holden, 1996). Approximately fourteen million people in the United States of America are alcoholics, alcohol being the third leading killer in the United States, killing twenty thousand people and injuring 1. 5 million due to drunk drivers, Drink, (as cited in Katherine, 2009). Drink also reported that 65 percent of the aggressive attacks against women involve use of alcohol by the offender with more than 60 percent of the homicides involving the use of alcohol by either the offender or the victim. According to Kenya Medical Research Institute (KEMRI) alcohol abuse affects 70 percent of families in Kenya. 3 In November 2001, over 140 people died and scores of others lost their sight after consuming an illegal laced drink. In June 2005 illegal brew laced with industrial alcohol caused the deaths of 49 people and more than 174 people were hospitalized after drinking the home made Kwona-Mbee, literally ‘see the way ahead’, brew containing methanol a toxic wood alcohol added to the concoction to give it more kick (Simiyu, 2006). According to a study carried out by WHO (2004) involving 188 patients evaluated after motor vehicle crashes in all hospitals located in Eldoret found out that 23. 4 percent were blood alcohol concentration (BAC) positive and 12. 2 percent were intoxicated. This research work indicates the impacts of alcoholism on health and safety of the alcoholic, but they fail to mention the impacts of this disorder in the family setting. Holden (1996), states that alcohol does no good for the economy, costing the British industry 1. 7 British billion pounds. There thus existed need to establish a clear link between family economy and alcoholism. About a third of alcoholics recover whether they are in treatment program or not, Vallant, (as cited in Santrock, 2005). Studies from the national institute on alcohol abuse and alcoholism (NIAAA) in United States of America indicate that of all drugs, withdrawal from alcohol differs most significantly. This is so because it can be directly fatal, with an alcoholic having no serious situations having a significant risk of dying from the direct effect of withdrawal if not managed properly. This established the need to investigate how withdrawal as an aspect of family welfare is affected by alcoholism. One in three divorces is due to behavioral problems linked to drinking (Holden, 1996). In Kenya, most domestic misunderstandings are attributed to alcohol, (Simiyu, 2006). The study, therefore sought to find out the impact of alcohol on marriage stability. 4 1. 3 Statement of the Problem Research has shown that alcohol indeed has major impacts on the life of its victims. Indeed no man is an island; hence an alcoholic does not live in isolation. It is therefore expected that whereas alcohol is not good for the drunkard, it is also not good for the family of the drinker. It robs them the morally upright person that they looked up to. What might be the various aspects of the family that might be affected by having an alcoholic in the family? According to Cork, (as cited at www. alcoholandfamilies. org), researchers have often shown much concern for the alcoholic, while overlooking his/her family. There was therefore need to determine the various aspects of the family that were affected by having an alcoholic in the family. 1. 4 Purpose of the Study The purpose of the study was to investigate and establish the nature of relationship that existed between alcoholism and various aspects of family welfare of reforming alcoholics in Suneka division, using case study research design with a view of bringing to the light the intensity of alcoholism in our society. Alcoholism was characterised by frequent drinking, drinking five or more days per week. Family welfare was characterised by family health and safety, family economy, responsibility, marriage stability, instances of legal proceedings and withdrawal. 1. 5 Research Objectives The research sought to establish the impacts of alcoholism on family welfare by specifically finding out: 1. The challenges posed by the negative impacts of alcoholism on family economy. 2. The challenges posed by the negative impacts of alcoholism on marriage stability. 3. The challenges posed by the negative impacts of alcoholism on family health and safety. 5 4. Problems associated with withdrawal from alcoholism. 5. The impacts and frequency of alcoholism influence on legal proceedings perpetrated against alcoholics within the family. 6. The link between alcoholism and neglect of responsibilities. 1. 6 Research Questions In order to establish the kind of relationship that existed between alcoholism and family welfare, the research was guided by the following research questions: 1. What are the challenges posed by the negative impacts of alcoholism on family economy? 2. What are the challenges posed by the negative impacts of alcoholism on marriage stability? 3. What are the challenges posed by the negative impacts of alcoholism on family health and safety? 4. What are the problems associated with withdrawal from alcoholism? 5. What is the impact and frequency of alcoholism on legal proceedings perpetrated against alcoholics within the family? 6. What is the link between alcoholism and neglect of responsibilities? 1. 7 Significance of the Study The findings of the research sought to help: 1. Site out the impact of alcoholism in the local context which will act as an eye opener to the stakeholders concerned for instance the Ministry of Health, Human rights activists and the entire NGO community to see the need to help the affected parties. 2. Occasion, as a result, setting up of appropriate programs to help curb the menace caused by alcoholism, for instance setting up a rehabilitation centre. 3. Alcoholics see the need to stop taking alcohol, having realized the pain they inflict on their families. 6 1. 8 Limitations of the Study The study was based on a sample size of 30 respondents drawn from an accessible population which consists of individuals from Suneka community in Kisii south district. Owing to scarcity of resources, precautions should therefore be taken while generalizing findings of this research to other localities. This may be majorly due to environmental and social factors that may factor in to invalidate the findings. 1. 9 The Scope of the Study The study primarily focused on the impact of alcoholism on family welfare, a case study of Suneka division, Kisii south district, Nyanza province in Kenya. The study was based on a sample of 30 respondents and was conducted between the months of February and March 2009. 7 1. 10 Conceptual Framework ALCOHOLISM FAMILY WELFARE FAMILY HEALTH AND SAFETY MARRIAGE STABILITY FAMILY ECONOMY ALCOHOLISM RESPONSIBILITY WITHDRAWAL LEGAL IMPLICATIONS Fig. 1. 0 A conceptual framework on the relationship between alcoholism and family welfare. The study sought to find out the relationship that existed between alcoholism and components of family welfare namely: family health and safety, marriage stability, family economy, withdrawal, and the legal implications. 8 CHAPTER TWO 2. 0 Literature Review 2. 1 Introduction This chapter contains past studies in relation to alcohol and alcoholism. It has also highlighted the historical background. It particularly focuses on the impacts of alcoholism on the economy, health and safety, legal implications, marriage stability, withdrawal and responsibilities which were the pillars of this study right from the global, continental and local point of view. It also contains the critical review and the summary. 2. 2 Past Studies This section will shade light on the historical background of alcoholism, researched impacts, and the global, continental and local implications here in Kenya. 2. 2. 0 Historical Background The word alcoholism was first introduced by a Swedish physician Magnus Huss (1849) to mean poisoning by alcohol. It was later mentioned in France by M. Gabriel (1866) in his medical dissertation. This marked the evolution of the word alcoholism (as cited at www. asnwers. com/library/psychoanalysisdictionary). The most rigorous definition of an alcoholic (a person suffering from alcoholism) is the one provide by Pierre Fouquet, â€Å"An Alcoholic is any man or woman who has lost the ability to do without alcohol. † The production of alcohol dates back, to around 1400-1600 BC (Before Christ), in the Munainus region between black and Caspian seas. Commercial production of alcohol was well underway by 1500 BC, Court Wright, (as cited at www. asnwers. com/library). Alcohol is probably the oldest drug known to humanity. It was easy for the primitive people to discover that fruits and juices left to stand in warm places easily fermented to form alcoholic mixtures. Alcohol production is mainly founded on yeast cells, which in presence of warmth and 9 water continue to grow by using up the sugar until the sugar is finished or alcohol content kills them. Alcohol is a deadly poison and in high enough quantities, it kills all living things including the yeast cells that produce it, Weil Rosen, (as cited at www. alcoholicsanonymous. org)! It was initially believed (Sigmund Freud, Karl Abraham, Sandor Ferenczi) that alcohol does not create symptoms but only promotes them, removing inhibitions and destroying sublimation (Descombey, 2002). The theory of alcoholism (1905d) is summarized in terms of predominance among men, beginning at the onset of puberty, Sigmund, (as cited at www. answers. com/ library). Magnus the Swedish professor of medicine distinguishes between two types of alcoholism that is, Acute alcoholism, which is due to temporary effects of alcohol taken within a short period of time- drunkenness and intoxication; Chronic alcoholism, which is a condition caused by habitual use of alcoholic beverages in poisonous amounts over a long period of time. Prior to the nineteenth century, alcoholism was seen as a moral weakness or criminal, rather than an illness. The new, â€Å"Disease† approach to alcoholism was started in America perpetrated by the, â€Å"Alcoholism movement. † It consisted of Alcoholics Anonymous (A self help group, setup in 1935), National committee for Education on alcoholism (later The National Council on Alcoholism) and the YALE, centre for alcohol studies. The, â€Å"Alcoholism movement† Quickly spread to Britain and subsequently to the rest of the world (Heather Robertson, 1997). According to WHO (2004) In Africa, for instance, alcohol related beverages are very predominant among ethnic groups branded in different names passed from one generation to another. Among the common alcoholic beverages are: Chang’aa-Which is common among Samburu pastoralists living in northern Kenya and the whole of Kenya at large. In fact the word seems to have gained a national appeal in Kenya along with Busaa which are often used in Kisii among 10 the Gusii community. Others include: Palm wine (common along the Kenyan coast), banana beer (made from a fermented mixture of banana and sorghum flour) and Muratina (made from sugarcane and Muratina fruit-a fruit grown in Kenya). Among the Gusii community, the common alcoholic beverages used from times immemorial include Chang’aa and Busaa. Chang’aa is a distilled product resulting from malted millet, maize or sorghum alongside molasses the mixture of which has been fermented for a number of days, for instance a week. The fermented malted millet, maize or sorghum mixture in its crude state (nondistilled) produces Busaa. 2. 2. 1 Global Impact 2. 2. 1. 0 Health Alcohol has raised major attention on the international ground mainly due to its negative impacts in the society. Topping the list is the link between alcohol and its impact on health. It is important to note that alcohol on its own can cause a medical disorder known as alcoholism which was the pillar stone of this study. Studies indicate that alcoholism can arise in a genetic disorder which can be transferred to the offspring of the victim just like any other genetic disorders. It is estimated that 60 percent of those who become alcoholics are believed to have a genetic predisposition for it, Vallant, (as cited in Santrock, 2005). Hamgin and others (1999) also reported that there is a high frequency of alcoholics in first degree relatives of alcoholics. Research has shown that alcohol damages various organs in our bodies resulting to chronic diseases. Some of these organs include: 1. The Liver: Excessive consumption of alcohol results to liver cirrhosis and liver hepatitis. Hepatitis is the inflammation of the liver while liver cirrhosis is a liver ailment that interferes with the livers normal structure and function. Both diseases can be fatal 11 2. Blood: Excessive consumption of alcohol interferes with both the structure and function of blood. High quantities of alcohol damages red blood cells making them to become abnormally large as well as the destruction of white blood cells which results to low immunity whereas damaging of red blood cells may lead to cancer in extremities (NIAAA). The NIAAA in the United States of America suggests that a connection exists between heavy alcohol consumption and increased cancer risk. In fact 3. 56 percent cancer cases all over the world are related to alcohol drinking resulting to 3. 5 percent of all cancer deaths. 3. Heart and circulatory system: Alcohol drinking affects these body systems causing such disease as heart attacks, stroke (which arises when a blood clot from the heart enters the circulatory system into the brain blocking blood circulation in the brain) Alcohol is also not good for pregnant women for it can lead to various birth disorders such as, Fetal Alcohol syndrome (FAS), Fetal Alcohol Spectrum Disorder (FASD). These are permanent birth defects on off-springs of women who consume material alcohol during pregnancy (NIAAA). Other health implications include Sexual dysfunction and epilepsy and in extremities even causing death directly. Despite the numerous researches on the implications of alcohol on health, not much has been done on the frequency of such health implications on families affected by alcoholism. However, for an alcoholic it is important to note, perhaps not for his/her sake but for the children’s sake, that if they continue the path to alcoholism they are putting their children at the exposure to this disorder since comprehensive studies have shown that children of alcoholics’ show a three-to-four times risk of developing the disorder. Recent studies have proved that alcoholism is 40 to 60 percent attributed to genes, leaving 40 to 50 percent on environmental influences, Schuckit; Anthenelle Schuckit, (as cited in Schonbeck, 2004). Alcohol is not also good for the brain causing psychological harm in the long run with instances such 12 as depression and anxiety with as many as 25 percent of alcoholics presenting severe psychiatric disturbances. Alcohol effect reveals an overall sluggish brain activity (Revolution health, 2007). 2. 2. 1. 1 Safety Alcoholism has also raised eye blows in relation to its influence on safety in the society. Top on this list is road accidents. Indeed in most accidents grossly impaired judgment reduced reflex activity and reduced visual perception all play their part. In the United States 41 percent of all traffic fatalities are alcohol related. On average, alcohol related motor vehicle accidents occur after every 30 minutes injuring 500,000 Americans yearly with 30 percent of all Americans involved in such accidents at one time during their life time while 50 percent of such trauma cases end up dead, (www. niaaa. nih. gov). According to Santrock (2005), 60 percent of homicides involve use of alcohol by either the offender or victim and 20 percent of suicide cases involve use of alcohol by the victim, with 65 percent of aggressive instances against women involving the use of alcohol by the offender. Santrock also reports that alcohol increases instances of aggressiveness; to be precise alcoholics are more easily provoked when drunk than when they are sober to unleash harsh words, throw a punch or pull a trigger of a gun, Dougherty, Benelt others; Fale-Steward, golden Schumacher, (as cited in Santrock, 2005). According to Seto Barbaree (as cited in Santrock, 2005), it is unfortunate that the people who are already prone to aggression are also the ones who are likely to drink and then become violent when they become intoxicated! People under the influence of alcohol, almost commit half of the rapes and other violent crimes, Abbey, Ross McDuffie; Abbey others, (as cited in Santrock, 2005). All these comprehensive research focuses on the impacts of alcoholism on the alcoholic’s safety but fails to shade light on the suffering which the family has to undergo as 13 a result. Equally most of these research findings do not bring out clearly the frequency of such hazards among families of alcoholics’. 2. 2. 1. 2 Marriage Stability It is estimated that more than 40 percent of separated or divorced women were married to or live with a problem drinker with more than three fourths of non-fatal female victims of domestic violence having reported that the assailant had been drinking (www. alcohlics-info. com). According to Holden (1996) one in every three divorces are attributed to alcohol drinking. It is clear while alcohol seems to be a clear threat to stability in marriages it is unclear, on where exactly it impairs on marriage stability. 2. 2. 1. 3 Responsibility It is estimated that a bulk of 10 percent work force in the United Kingdom have problems due to alcohol (Holden, 1996). According to Velleman, alcohol affects the quality of parenting, although the aspects of quality of parenting are not well defined (as cited at www. alcoholandfamilies. org). At the prime of alcoholism the alcoholic manifests an utter disregard to everything, including shelter, family, food, and job. These occasional flights into oblivion are best described, ironically, as, ‘Drinking to get away from the problems’ caused by drinking (www. alcoholics-info. com). These studies indicate a clear link between alcoholism and the role it plays in the execution of responsibilities at large but fails to pin-point the particular impact of alcoholism on family responsibilities and the frequency of the items mentioned above in a family setting. Santrock (2005), acknowledges the fact that binge drinking, usually associated with high BAC, to be associated with class absences, physical injuries, trouble with police and unprotected sex all instances of neglect of responsibilities by children (college students) who are a unit of the family. 14 2. 2. 1. 4 Legal Implications There are at least fifty thousand recognized alcoholics in Victoria-Australia, with one-hundred thousand drunk and disorderly convictions each year (Wright, 1991). Drinking at inappropriate times can lead to legal proceedings such as Drinking and driving, beyond the legal set limits, or public disorder. According to NIAAA (1997) forty percent of assaults are alcohol related. About 3/4 of all prisoners in 1997 were involved in alcohol or drug abuse in some way leading to their current offence (United States Department of Justice Statistics, 1997). From research already conducted there seems to be a link between alcohol and crime but on the other side no studies exists on the frequency of legal situations encountered by alcoholics in a family setting or their families or challenges faced by such families when faced by such occurrences. 2. 2. 1. 5 Withdrawal Unlike withdrawal from other drugs, withdrawal from alcohol differs most significantly from other drugs, since it can be directly fatal (NIAAA, 1997). For example it is extremely rare for heroin or cocaine withdrawal to be fatal. When people die from heroin or cocaine withdrawal they typically have serious underlying health problems which are made worse by the strain of acute withdrawal. An alcoholic however, who has no serious health, issues has a significant risk of dying from the direct effects of withdrawal if it is not properly managed. When alcohol is stopped, especially abruptly, the persons nervous system suffers from great brain imbalances. This can result in symptoms that include anxiety, life threatening seizures, delirium tremens and hallucinations, shakes and possible heart failure. During withdrawal especially acute withdrawal symptoms tend to subside after 1 3 weeks. Less severe symptoms (e. g. insomnia and anxiety) may continue as part of a post withdrawal syndrome gradually improving with abstinence for a year or more. Withdrawal symptoms begin to subside as the body and central nervous system makes adaptations to reverse tolerance and restore 15 functions towards normal body functioning. It is evident that from completed research the habitual user experiences hangover (a combination of head ache, nausea, fatigue and depression) a situation which may be very challenging. According to Hamigan others, (as cited in Thom, 2009) one in nine individuals who drink continue the path to alcoholism. However, according to Vallant, (as cited in Santrock, 2005) by the age of 65 a third of alcoholics are dead or in terrible shape; a third is still trying to bear addiction and a third is abstinent or drinking only socially. Vallant found the factors leading to successful withdrawal to be predicted by: 1. Having a strong negative experience with alcohol, for instance serious medical emergency 2. Finding a substitute depends, for instance meditation, exercise or overeating (which also has serious medical implications) 3. Developing a positive relationship such as a caring employer or a new marriage 4. Joining a support group such as Alcoholics anonymous (AA). Vallant acknowledges that more than 18 million patients currently need alcohol treatment and only one fourth ever get treatment for a number of reasons such as lack of availability of such facilities lack of adequate space, limited funding or because drinkers object to the treatment. These studies clearly depict the challenges facing withdrawal from the medical stand point. However, it is important to note that not much has been done on the impacts of withdrawal on the family set-up. 2. 2. 1. 6 Economy Alcohol also does no good for the economy. In 1989 it cost British industry 1. 7 billion United Kingdom pounds (Holden, 1996). According to a recent special report prepared for United States Congress by NIAAA, the impact of alcohol on society including violence, traffic accidents, lost work productivity and premature deaths, cost America in aggregate an estimated 188 billion United States dollars 16 annually. However, not much has been done on the impacts of alcohol on family economy and personal financial management and stability as separate from National or Global economic impacts. 2. 3 Continental Impact The continent Africa is characterized by poverty and unemployment. Extensive research has shown that these factors are a contributory to the start of alcohol intake and consequently alcoholism. African countries have high reported cases of domestic violence which are largely attributed to consumption of alcohol. Since most of the drinking population is poor and they can’t afford ‘expensive and classy’ commercial brands, they have opted for the cheap non-hygienical local brews. The drinking population also spends most of their finances on alcohol leaving their families financially unstable hence their family economy is in a terrible state. Excessive alcohol consumption also causes serious negative effect on fertility in both men and women: decreasing testicular and ovarian size, interfering with sperm and egg production and viability, disrupting menstrual cycles, and reducing libido. When pregnancy is achieved reduced quality of sperm and egg may significantly and permanently affect the quality of life, pre and post-natal, of the child. A child born to an alcohol using woman has a great risk of being born with fetal alcohol syndrome, which causes distinctive cranial and facial defects, including a smaller head size, shortening of the eyelids, and a lowered brain capability. Developmental disabilities, heart defects, and behavioral problems are also more likely. There has been an outcry among women from Mombasa, a town in the Kenyan coast, that alcohol intake among their men folk is making them incapable of performing their conjugal duties. Alcohol consumption has also caused numerous health hazards within the continental standing similar to what is being experienced globally. Among such diseases common in Africa include: liver disease, physical injuries due to short 17 term effects of alcohol leave alone the psychological ailments that the family of the alcoholic has to go through (Asenjo, 2009). It is however important to note that unlike in western countries, in Africa alcohol is more reserved to the male population. Women who drink are seen as a social vice associated with prostitution and immorality hence, as such alcohol has gained much prevalence among men and as such most alcoholics are men. It is ironical that since times immemorial women have always prepared the brew, but they give it to their male counterparts for consumption. Alcoholism also increases instances of marriage break down due to such factors as domestic violence, neglect of responsibility (a major problem) and the psychological impacts involved mostly among the women fork and the children of the alcoholic husband cum father. However, unlike in the developed countries where there exists, in abundance, institutions dedicated to aid alcoholics shake off their habits, such facilities are very rare in the black continent. These can be attributed to the fact that in most communities, alcohol consumption is regarded as a traditional artifact and as the saying goes, â€Å"Mwacha mila ni mtumwa â€Å"(A Swahili proverb which translates into, â€Å"He who abandons tradition is a foreigner†. Also this can be cited as a reason mainly responsible for low instances of withdrawal in the continent. Withdrawal, if any, is due to ones own efforts or in some instances pressure from a particular class in the community for instance, church or ones own family. It is, however, important to note that despite the ‘naked’ impacts (negative) caused by alcohol all over the continent, not much has been done to better understand the problem from a continental stand point and whatever presumptions that exists about alcoholism, are just mere generalizations, in that case, of what happens in the west to be applicable in Africa as well, which might not always be the case owing to the so obvious cultural and social difference 18 2. 4 Local Impact The devastating effects of alcohol and drugs on young people can be felt bare today. Experts have sounded alarming bells after two studies revealed that school children as young as eleven are falling prey to alcohol. Research at the African Mental Health foundation says that in the last four years the use of alcohol and other drugs among young people has increased by a staggering 71 percent. In Kenya, unrecorded alcohol consumption is estimated to be 5. 0 litres of pure alcohol per capita for population older than 15 years for the years after 1995, estimated by a group of key alcohol experts (WHO, 2004). A 1997 to 1998 survey sponsored by the Economic ad Social Research council and The British Institute

The Inbound Tour Operators

The Inbound Tour Operators Mass Market tour operators have dominated in the outbound market for years, with the rise of holidays abroad becoming more and more popular since the end of the Second World War. Thomas Cook, Thomson and First Choice are examples of mass market tour operators. Thomson and First Choice belong to TUI, these are known as mass market tour operators as they sell/sold holidays that appealed to the majority of holiday makers. Some of the larger mass market tour operators have diversified in now offering more specialised products such as safari and skiing. TUI AG is the largest travel group in the world; Thomson belongs to TUI and is a travel agency as well as having its own airline. First Choice is another travel agent that has its own airline, which belongs to TUI. TUI travel was formed in 2007, with the merger of TUI; their existing distribution, tour operators, air-lines and destination groups; with First Choice Holidays Plc. TUI travel is the majority shareholder of the company and is listed on the London Stock Exchange. They operate in 180 countries worldwide, making TUI the leading tour operator within Europe; to become this they provide a wide and varied service for over 30million customers. TUI is a British based company, with their head office in Crawley, West Sussex, not too far from Gatwick Airport; one of the UKs busiest international airports. TUI has over 200 different brands to over, over 140 aircraft and 3,500 retail shops across Europe, employing approximately 50,000 employees. TUI is separated in too four sectors of business, covering all 200 plus brands, these are: Mainstream Specialist Activity Accommodation and Destinations The mainstream sector is the largest of the four sectors in size, operating profit and the number of employees. The 3,500 retail outlets through-out Europe, providing over 25million customers per year, with package, self-package, sun and beach holidays. This sector operates over 140 aircraft to a wide variety of destination through-out the year, incorporating a large number of high street retail stores. The Specialist and Emerging Markets sector includes 40 specialist tour operator companies, providing and selling tour destinations to a smaller demographic, this sector is becoming more popular as people are starting to spread away from the usual package beach holiday. Specialist travel and emerging markets are places such as tours in North America, Europe and further afield such as China and Russia, the emerging markets that have not been popular in the past due to inaccessibility. This sector also provides escorted tours to the Galapagos, around-the-world trips and student gap years to Australia for example. The Activity sector is designed in providing customers that are seeking adventure or active holidays unique tours or packages to suit them. These specialised tour operators operate in the marine, adventure, ski, student and sporting segments, for example hiking in Kilimanjaro, polar expeditions, skiing in Canada and chartering yachts in the Caribbean. The Accommodation and Destination sector provides on and offline accommodation and destination services worldwide; selling accommodation directly to the customers through online hotel booking sites, such as Laterooms.com; Hotelpedia.com and Asiarooms.com. It also provides accommodation, transfers, excursions and a destination agencies portfolio to tour operators, travel agents, cruise lines and other corporate customers. Thomas Cook is another example of a mass market tour operator. As with TUI, Thomas Cook has travel agencies, airlines, hotels and tour operator; Club 18-30. In 2007, Thomas Cook merged with MyTravel; this was to cut costs; a predicted  £75million per year saving; and to combat competition from the low-cost airlines and web-based travel agents, that are on the rise in where customers are buying their holidays from. All tour operators that offer air inclusive packages are required by law to have an Air Travel Organisers Licence (ATOL). This protects customers from losing their money and/or being stranded abroad if something was to happen to the flights. ATOL is managed by the Civil Aviation Authority (www.caa.co.uk) Specialist Tour Operators Specialist tour operators cater for niche market holidays, they specialise in particular destinations and/or in a particular product. For example Journey Latin America specialises in the particular destination of Latin America (www.journeylatinamerica.co.uk) and Active Diving specialise in Scuba Diving holidays around the world (www.activediving.co.uk). Journey Latin America (www.journeylatinamerica.co.uk) specialises in holidays to Latin America; some of the destinations they include are: Antarctica Argentina Belize Chile Cuba Caribbean El Salvador The Galapagos Islands The Falkland Islands Guyana Peru Mexico Nicaragua Venezuela They provide a wide variety of different types of holidays for a wide range of different markets. The types of holidays available are: Tailor-Made Tours Small Group Tours Value Active Beach Wildlife Expedition Honeymoon Responsible Family Learn to (learning a new skill) Cruise JourneyLatinAmerica markets to everyone, with holidays suitable for low-budgets to the higher budgets, family holidays to romantic honeymoons. Wildlife holidays with JourneyLatinAmerica offers the traveller a vast array of wildlife and birdlife to see, from giant tortoises to llamas to sloths and penguins, all depending which country has been chosen to go to, there is the added advantage of there being the largest rainforest, driest desert to the longest mountain range and biggest river within the territories of the holidays available. There is plently of advantages of travelling with a smaller, specialised tour operator, the service is more personal and the smaller operators tend to have more of a passion for the area they specialise in. Smaller operators are experts in their destination, enabling them to give first-hand advice and recommendations to the holiday maker. They also have more care towards to the places, the people and the environment and try to minimise the negative effects of the holiday. Inbound Tour Operators Not only is there tour operators for outbound tourists, either specialised or/and mass market; there is also many tour operators for inbound tourists, specialised and/or mass market. These tour operators specialise and cater for inbound tourists to the UK from many different countries. They provide tours and holidays in many different languages and for different budgets. One example of an inbound tour operator is British Tours. British Tours (www.britishtours.com) specialise in tours of Britain. They provide tours to all size groups, from private groups up to 7 persons by car with their own guide; to larger groups by mini-bus or coach, with own guide. All prices are per car not per person. Tours are available in most languages, at an extra cost; including French, German, Spanish, Russian, Italian, Japanese and Chinese. Tours are suited to individual travellers, families, people with special interest, people with special needs and anyone who wants the freedom to travel at their own pace with their guide to help and inform. The tours of Britain cover the main tourist attractions and sites; the more famous to the lesser known authentic tourist sites; all with guide that are local to the area with a vast knowledge and interest of the particular site. Some of these tours are Stonehenge at Dawn, Legal London, Harry Potter and Englands Gardens. British Tours offer private day tours leaving London as well as personally guided tours of Scotland, Wales and England, special interest tailor-made tours. They also provide European destination tours, such as Paris, Normandy Beaches by private plane and private bus tours of Rome and Italy. British tours work with 100s of travel agents worldwide, as well as many UK companies for sightseeing, ground-handling, interpreting and corporate entertainment within the UK. British Tours is a member of the London Tourist Board, the British Incoming Tour Operators Association, The Society of the Golden Keys and the American Society of Travel Agents. An example of a tour and costs with British Tours: Harry Potter Tour includes the locations where the Harry Potter films have been made, including London, Oxford and Gloucester. Oxford and Gloucester tour only (not including the London sights) for up to 7 people taking roughly 10 hours to complete would cost  £655 per car; price includes private car and guide, collection and return to hotel; anywhere in London; entrance and meals are not included in the price. These tours are also available in most languages.

The Importance of Internal Communication

The Importance of Internal Communication Communication is often defined as an exchange of information. Exchange involves at least one sender and one receiver so true communication thus infers a two way process; a dialogue, not a monologue. Information can involve text, voice, pictures and in fact any data which the human body can pick up through its five senses including emotion. Internal communications can be defined as the direct two way communications between employers and their staff. Effective internal communication which can be said to be downward, upward and horizontal†, is a vital means of addressing organisational concerns. Effective internal communication has been shown to help improve employee engagement through; increased job satisfaction, safety and decreased absenteeism, grievances and staff turnover. Such improvements are linked to improved productivity and overall profitability. Effective internal communications is all about enabling us to do our jobs to the best of our ability and ensuring that all of us are working together towards the same organisational goals. This can mean anything from encouraging you to talk to and exchange ideas with people from other departments to explaining the direction that we are heading in as set out by the Universitys decision-making bodies. We use a series of communications channels and tools to keep you informed and give us the chance to listen to your opinions. (prof. A.P Krishnan) Why is internal communication so important? Because clear, concise, and consistent communications educate employees, enabling them to appreciate the value of their organisations vision, programs or projects and is a significant element in engaging the employees keeping them focused, productive and committed. The contribution that clear and effective channels of communication can make to an organisation is substantial, not least in enlisting employees support for business objectives, aligning everyones activities and providing some motivation to raise performance levels. Where appropriate mechanisms are in place, employees are also more likely to engage with the organisational values and objectives offering feedback and coming forward with ideas. Internal communication is more than the art and technique of effectively imparting thoughts, information, and ideas to large numbers of people. It has become the single, most important element that enables an organisation to share their vision and galvanise their work force to action that moves the organisation forward.( Lyn Smith,) Impact of Communication in organisational change Poor communication during a time of organizational change can turn a difficult situation into a crisis. In spite of this age of high technology, few organizations have channels of communication that are adequate to the demands of change. People say, But you never told me! and you begin to realise how ineffective thousands of emails, memos, websites can be Maybe a team meeting or a two-minute face-to-face conversation would have been better This sort of training will let you learn when one style is better than another Develop a written communication plan to ensure that all of the following occur within your change management process. Communicate consistently, frequently, and through multiple channels, including speaking, writing, video, training, focus groups, bulletin boards, Intranets, and more about the change. Communicate all that is known about the changes, as quickly as the information is available. (Make clear that your bias is toward instant communication, so some of the details may change at a later date. Tell people that your other choice is to hold all communication until you are positive about the decisions. This is disastrous in effective change management. Provide significant amounts of time for people to ask questions, request clarification, and provide input. If you have been part of a scenario in which a leader presented changes, on overhead transparencies, to a large group, and then fled, you know what bad news this is for change integration.( Pamela Mounter) Clearly communicate the vision, the mission, and the objectives of the change management effort. Help people to understand how these changes will affect them personally. (If you dont help with this process, people will make up their own stories, usually more negative than the truth.) Recognize that true communication is a â€Å"conversation.† It is two-way and real discussion must result. It cannot be just a presentation. The change leaders or sponsors need to spend time conversing one-on-one or in small groups with the people who are expected to make the changes. Communicate the reasons for the changes in such a way that people understand the context, the purpose, and the need. Practitioners have called this: â€Å"building a memorable, conceptual framework,† and â€Å"creating a theoretical framework to underpin the change.† Provide answers to questions only if you know the answer. Leaders destroy their credibility when they provide incorrect information or appear to stumble or back-peddle, when providing an answer. It is much better to say you dont know, and that you will try to find out. Tony Greener Leaders need to listen. Avoid defensiveness, excuse-making, and answers that are given too quickly. Act with thoughtfulness. Overcoming barriers in communication When you send a message, you intend to communicate meaning, but the message itself doesnt contain meaning. The meaning exists in your mind and in the mind of your receiver. To understand one another, you and your receiver must share similar meanings for words, gestures, tone of voice, and other symbols. 1. Differences in perception The world constantly bombards us with information: sights, sounds, scents, and so on. Our minds organize this stream of sensation into a mental map that represents our perception or reality. In no case is the perception of a certain person the same as the world itself, and no two maps are identical. As you view the world, your mind absorbs your experiences in a unique and personal way. Because your perceptions are unique, the ideas you want to express differ from other peoples Even when two people have experienced the same event, their mental images of that event will not be identical. As senders, we choose the details that seem important and focus our attention on the most relevant and general, a process known as selective perception. As receivers, we try to fit new details into our existing pattern. If a detail doesnt quite fit, we are inclined to distort the information rather than rearrange the pattern. (Peter J. Holzer) 2. Incorrect filtering Filtering is screening out before a message is passed on to someone else. In business, the filters between you and your receiver are many; secretaries, assistants, receptionists, answering machines, etc. Those same gatekeepers may also translate your receivers ideas and responses before passing them on to you. To overcome filtering barriers, try to establish more than one communication channel, eliminate as many intermediaries as possible, and decrease distortion by condensing message information to the bare essentials. 3. Language problems When you choose the words for your message, you signal that you are a member of a particular culture or subculture and that you know the code. The nature of your code imposes its own barriers on your message. Barriers also exist because words can be interpreted in more than one way. Language is an arbitrary code that depends on shared definitions, but theres a limit to how completely any of us share the same meaning for a given word. To overcome language barriers, use the most specific and accurate words possible. Always try to use words your audience will understand. Increase the accuracy of your messages by using language that describes rather than evaluates and by presenting observable facts, events, and circumstances. 4. Poor listening Perhaps the most common barrier to reception is simply a lack of attention on the receivers part. We all let our minds wander now and then, regardless of how hard we try to concentrate. People are essentially likely to drift off when they are forced to listen to information that is difficult to understand or that has little direct bearing on their own lives. Too few of us simply do not listen well! To overcome barriers, paraphrase what you have understood, try to view the situation through the eyes of other speakers and resist jumping to conclusions. Clarify meaning by asking non-threatening questions, and listen without interrupting. 5. Differing emotional states Every message contains both a content meaning, which deals with the subject of the message, and a relationship meaning, which suggests the nature of the interaction between sender and receiver. Communication can break down when the receiver reacts negatively to either of these meanings. You may have to deal with people when they are upset or when you are. An upset person tends to ignore or distort what the other person is saying and is often unable to present feelings and ideas effectively. This is not to say that you should avoid all communication when you are emotionally involved, but you should be alert to the greater potential for misunderstanding that accompanies aroused emotions. To overcome emotional barriers, be aware of the feelings that arise in your self and in others as you communicate, and attempt to control them. Most important, be alert to the greater potential for misunderstanding that accompanies emotional messages. 6. Differing backgrounds Differences in background can be one of the hardest communication barriers to overcome. Age, education, gender, social status, economic position, cultural background, temperament, health, beauty, popularity, religion, political belief, even a passing mood can all separate one person from another and make understanding difficult. To overcome the barriers associated with differing backgrounds, avoid projecting your own background or culture onto others. Clarify your own and understand the background of others, spheres of knowledge, personalities and perceptions and dont assume that certain behaviors mean the same thing to everyone. (Dana Bonbrisco Dodzik) Recommendations for managers for improving communication Research indicates that managers spend somewhere between 50% 80% of their total time communicating in one way or the other. This isnt surprising, since communication is so critical to everything that goes on in an organization. Without effective communication there can be little or no performance management, innovation, understanding of clients, coordination of effort, AND, without effective communication it is difficult to manage the expectations of those who are in a position to make decisions about your fate. (Eileen Scholes) It can also be said that many managers do not communicate well, and do not set an organizational climate where communication within the organization is managed effectively. This isnt surprising, since a manager who communicates ineffectively and does not encourage effective organizational communication is unlikely to hear about it. Poor communication is self-sustaining, because it eliminates an important feedback loop. Staff are loathe to communicate their concerns about communication because they do not perceive the manager as receptive. Both staff and management play out a little dance. In short, you may be fostering poor communication, and never know it. You may see the symptoms, but unless you are looking carefully, you may not identify your own involvement in the problem. What can you do about it? Effective organizational communication, regardless of form, requires three things. First, all players must have the appropriate skills and understanding to communicate well. Communication is not a simple process, and many people simply do not have the required depth of understanding of communication issues. (Marisa Desoiza) Second, effective organizational communication requires a climate or culture that supports effective communication. More specifically, this climate involves trust, openness, reinforcement of good communication practices, and shared responsibility for making communication effective. Third, effective communication requires attention. It doesnt just happen, but develops as a result of an intentional effort on the part of management and staff. Too often, communication, whether it is good or bad, is taken for granted. We can define your role in improving communication with respect to each of these. First, if you want to improve communication, you will need to ensure that you and staff have the skills and knowledge necessary to communicate effectively. This may mean formal training is in order, or it may mean that you coach staff and provide feedback so that they can improve. Second, you play a critical role in fostering and nurturing a climate that is characterized by open communication. Without this climate, all the skills in the world will be wasted. Finally, you must bring communication to the forefront of organization attention. If you make the effort to improve communication, your staff will recognize that it is important. If you ignore it, so will staff. Conclusion It is very clear that internal communication is an integral part of management of an organisation. The effectiveness of management depends upon the efficient internal communication system. The communication operates as the nerve system of group activity. References Prof. KP Krishnan-business communication Lyn Smith, Pamela Mounter-Business Economics- Tony Greener- Internal communication: a practical guide to effective employee communication Eileen Scholes-handbook of internal communication Bonnie Ellison, National School Public Relations Association -Communication in education Marisa Desoiza Internal communication: its influence on the staff and the organization Dana Bonbrisco Dodzik -Communication in organizations Peter J. Holzer-Improving internal communications to creating a building a learning organization http://www.idea.gov.uk/idk/core/page.do?pageId=7816302 http://www.opcuk.com/downloads/defining_internal_communications.pdf www.sheffield.ac.uk//Internal_Communication_Audit_FindingsEXECSUMMARY.doc Bibiliography http://www.communicology.org/content/definition-communicology http://books.google.co.uk/books?q=internal+communicationlr=sa=Nstart=10 http://managementhelp.org/mrktng/org_cmm.htm http://books.google.co.uk/books?id=IC48OAAACAAJdq=internal+communications+in+an+organisationlr=cd=20 Prof. KP Krishnan-business communication Lyn Smith,Pamela Mounter-Business Economics- Tony Greener- Internal communication: a practical guide to effective employee communication Eileen Scholes-handbook of internal communication Bonnie Ellison, National School Public Relations Association -Communication in education Marisa Desoiza Internal communication: its influence on the staff and the organization Dana Bonbrisco Dodzik -Communication in organizations Peter J. Holzer-Improving internal communications to creating a building a learning organization http://www.idea.gov.uk/idk/core/page.do?pageId=7816302 http://www.opcuk.com/downloads/defining_internal_communications.pdf www.sheffield.ac.uk//Internal_Communication_Audit_FindingsEXECSUMMARY.doc

The Beast :: essays research papers

In the movie â€Å"The Beast†, Second in Command, Constantine and Arab Khan, Mej both exhibit similar and different ideals. Some of these ideals such as leadership, tactical knowledge and their attitude toward the Russian soldiers play an important role in these soldiers fates.   Ã‚  Ã‚  Ã‚  Ã‚  Both Constantine and Mej have very good leadership abilities. They are similar in that both of them have their position forced upon them. Mej becomes Khan when the ruling Khan is killed and his older brother is run over by a tank driven by the Russians. The Uncle of Mej whom he adores, tries to explain how to be a good Khan and how to control himself and his men through his title as Khan. Constantine is in the leadership position only temporarily. The Commander is losing his mind and Constantine mounts a mutiny against him. The Commander overcomes and ties Constantine to a rock and leaves him for dead. Against the word of his soldiers, Mej takes Constantine in who has cried for â€Å"nanawati†. Constantine proves his worth when he fixes the Arabs RPG missile launcher. He helps Mej lead his men because he knows the Russian weaknesses. Mej asks for Constantines’ help to destroy the tank and Constantine agrees. Constantine in a way takes the Uncles place in guiding Khan Mej to destroying the tank which has taken his brothers life.   Ã‚  Ã‚  Ã‚  Ã‚  Tactical knowledge also plays a major role in these soldiers traits as a characters. Both Constantine and Mej are very smart, clever and resourceful. Constantine repairs the Arabs RPG with parts from another gun so that it would be operational. Also he devises a plan to overthrow the commander. Mej shows he is savvy because he knows a shortcut to the pass that the tank must drive through. They are both different from each other in that Constantine knows a lot about the weaponry and the weaknesses of the Russian tank and Mej knows the Arab terrain. this Puts the Russians at a huge disadvantage.   Ã‚  Ã‚  Ã‚  Ã‚  Constantine and Mej both look at Russian soldiers alike. Constantine seeks revenge against the soldiers for leaving him for dead. Mej wants to kill what killed his brother. They are different because Constantine will not go as far as killing them.

Birthmark Essay -- essays research papers fc

Nathaniel Hawthorne wrote a time of great change in America. In the mid-nineteenth century, Americans began to experience a shift in focus from the once stringent religious outlook to a more scientific view of the world and its natural wonders. Americans, however, did look at these new scientific discoveries with much hesitation, questioning their long-term effects on society as a whole. Hawthorne’ s work, â€Å"The Birth Mark echoes these sentiments and combine natural faith with a confidence in science to make a very interesting tale. This tale and its morality convey a message to the reader that there is a price for tampering with the natural order of things. This story opens by explaining how educated and knowledgeable Aylmer is, and the narrator even suggests that he may have the power to alter nature. â€Å" We know not whether Aylmer possesses this degree of faith in man’s ultimate control over nature (Birthmark, 1262 ).†As Aylmer tries to use science to alter nature, or in this case, the birthmark on his wife’s cheek, his plan backfires and his wife dies. The death of Georgiana shows that knowledge is dangerous if used in the wrong way. The influence of the evolution of culture has caused men to educate themselves, and learn extensive amounts about science. However, some men like Aylmer take advantage of their intelligence and try to play the role of God. Aylmer allowed his mind to consume his heart, resulting in the senseless death of his beautiful wife.   Ã‚  Ã‚  &n...

The impact of Ig G levels on routine clinical biochemistry parameters i

Summary: The minimisation of neonatal mortality is critical for the success of an animal management programme. The period between calving and weaning is the most crucial period in the animal's life. A major management tool that could be used to reduce health problems in calves is feeding with colostrum. Colostrum is rich in energy, protein and vitamins (especially vitamins A, D, E and B12). Most importantly, colostrum is essential for newborns, in that it contains high levels of immunoglobulins, which transfer passive immunity to the calf, and thereby, enable it to fight with infections. The aim of the present study was to determine the correlation between serum Ig G levels and routine biochemical parameters in neonatal Holstein calves given colostrum. For this purpose, serum was extracted from blood samples collected from 79 calves within 24-48 hours of calving. The passive transfer status of the calves was determined by measuring the Ig G content of serum by ELISA. Based on their serum Ig G levels, the calves were divided into 3 groups (insufficient n=13; partial n=14; and normal passive transfer n=52). Serum ALT, AST, GGT, ALP, LDH activities and serum BUN, creatinine, albumin, total protein, total bilirubin, triglyceride, cholesterol, and glucose levels were analysed. A statistically significant increase was determined in the serum GGT activity and total protein and urea levels of calves with normal passive immunity transfer by colostrum, compared to the other passive transfer groups (p0.05). Key words: Colostrum, Passive Transfer, Calf, Clinical Biochemistry Introduction The minimisation of neonat... ...Passive transfer of colostral immunglobulins in calves. J Vet Intern Med 14: 569-577 10. Willard MD, Tvedten H (2004): Small animal clinical diagnosis by laboratory methods. Saunders, MO, USA. 11. Wilson LK, Tyler JW, Besser TE, Parish SM, Gant R (1999): Prediction of Serum IgG1 concentration in beef calves based on age and serum gamma-glutamyl transferase activity. J Vet Intern Med 13:123-125 12. Zanker IA, Hammon MH, Blum WJ (2001): Activities of ÃŽ ³-glutamyltransferase, alkaline phosphatase and aspartate-aminotransferase in colostrum, milk and blood plasma of calves fed first colostrum at 0–2, 6–7,12–13 and 24–25h after birth. J Vet Med 48: 179-185 13. Zarilli A, Micera E, Lacarpia N, Lombardi P, Pero ME, Pelagalli A, Angelo D, Mattia M, Avallone L (2003): Evaluation of goat colostrum quality by determining enzyme activity levels. Livest Prod Sci 83: 317-320

Edward P. Jones’ “The First Day” Essay

Edward P. Jones’ â€Å"The First Day† is the recollection of a young girl’s first day of school. Her memory of this particular day is incredible; she remembers each and every event in meticulous detail. Having come from a poverty stricken and uneducated household, this was the most important day of her short five year old life. On this day she began to realize her mother’s resilience and fortitude was all in hopes of giving her the education she deserved and the opportunity to live a better life. The girl’s first day of school is her coming of age in life in which she begins to understand that her education, which her mother has so desperately fought for, will eventually be the separation in their relationship. Her mother made sure to dress her in nice clothes, with perfectly braided hair, and brand new black patent leather shoes to impress the school teachers. She wanted to show that her daughter deserved to be in school and was worthy of receiving a proper education. Upon arriving at school she begins to notice the differences between her mother and the administrative women outside the building. She notices luxuries about the women that she knew her mother could never afford, â€Å"The woman has pearls thick as jumbo marbles that come down to her naval†¦Ã¢â‚¬  (Jones 287). After being informed that she cannot attend Seaton Elementary School because of the neighborhood she lives in, the young girl assumes she will not be attending school after all. But her mom does not hesitate to start off towards yet another local elementary school. At this point she begins to realize her mother’s determination. After arriving at Walker-Jones a new rush of feelings begins to sweep over her. As her mother fumbled to find the registration paperwork she notices a young girl who is clearly better off than she is. Her anger is apparent. She doesn’t understand why this process looks so easy for the girl and why it has been so difficult for her. She senses her mother’s frustration with the forms†¦

Magic

3/30 The elements of disaster brought forth by Aristotle ar popular guidelines for literature and pertain to literal lifetime as well. Some of the components be rise to fame or dreadful birth, tragic daub, reversal, and apprehension. A large cooperation of the components is necessary for a tragedy. The elements of tragedy are too evident in people as well. Earvin trick Johnson exemplifies a tragic hero and his life path fits a large division of the components of tragedy. conjuration Johnson was a person of frightful rising and also posed a tragic flaw in his character.Ever since he was a young person, he love playing basketball and was good at it. He obtained the nickname thaumaturgy later on scoring a triple duple his freshman year in senior high teach school. He rose to fame during his high school years and put up phenomenal numbers. He was destined to be a great basketball player. He later played at Michigan assert University and won a national deed with them, sealing his validity as a basketball phenom. That shows how he had a noble uprise. His tragic flaw became evident during his NBA years. sorcerous was drafted by the Lakers and was an immediate star.The Lakers ended up winning the championship and john was named the about valuable player of the finals. He continued to play at a high level for years. His winner went to head and was a little to promiscuous spirited, representing his tragic flaw. His tragic flaw guide to his near death experience and his confused respect from the nation. The components of tragedy, especially noble uprising and tragic flaw are represent in the life story of delusion Johnson. put-on Johnsons character flaw of ego mindedness and free spirit light-emitting diode to his tragic fall of his contraction of human immunodeficiency virus.In the informant of the 1991 NBA season, trick was not feeling equal himself. After roughly screens, Magic was tyrannical for HIV, the deadly disease that can be c ontracted by blood blood transfusion and grammatical genderual intercourse and in Magics case it was sexual intercourse. Shocked, scared, and abash he decided to release this intelligence operation to the public. He explained how we got HIV from doing mischievous things and that he would have to move away from the racy of basketball. This absolutely shocked not that Los Angeles scarce the entire nation.One of the United States biggest celebrity and role model was now in jeopardy of his life and was basically macrocosm shunned because of having this fatal disease. Some players did not deprivation to play with him because they were scared that they would get it too. Magic Johnsons tragic fall from NBA angiotensin converting enzyme reflects the essence of the tragic fall in the components of Greek tragedy. His flaw led him to idle and malign health and led him to an advance(prenominal) hiatus in his career. His fall also put him in some infamy for the time being.Magics fall caused by his character flaw is exemplary of the guidelines of tragedy put forth by Aristotle. Magic Johnsons recognition was and huge classic part of his life and completes the cycle for the components of tragedy. today he took matters into his own hands by admitting his fault and admitted he had multiple sex partners during his career. He also decided to test his wife for HIV and presented he with a huge apology and how he disjointed his mind in the fast passage. After over coming the odds, he rid of the disease and returned to basketball but was only in the league a couple of games.He later wrote a defy about safe sex and became an dumbfounding advocate for HIV sense by taking the lead in that realm. He was easily one of the most prestigious people in the HIV awareness sector. He has also created his own animal foot and is still a successful businessman today. Magic really did have recognition of his tragic fall. He admitted he was aggrieve and openly apologized to t he public and increases his interests in the awareness of HIV and AIDS. He has realized his dusk and has done a lot to sample and remove that from his past.His recognition is truly isolated of his tragic story. Magic Johnson is the perfect open for the tragic hero position. He exemplifies some of the components of tragedy. He had a noble uprising through his young years and presented a tragic flaw of his ego mindedness. Magic had a downfall with his contraction of HIV in part to his character flaw. He also posed arguably the most important part, the recognition including his apology to the nation, his teammates, and his wife. Magic is now considered a hero give thanks to all of his HIV and post-NBA dealings, a. k. a his recognition.