Harley Davidson Case Study

1. Introduction Established in 1903, The Harley-Davidson Motorcycle Comp many(prenominal) has traveled a moderately rocky road to victory. Saved from the margin of bankruptcy by a steering buyout in 1981, Harley has succeeded in building a truly global brand that is the envy of its competitors. Faced with a declining market, a poor economic mood and fierce competition from Nipponese manufacturers, the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidsons success is rooted in its shift strategy, which it undertook shortly after the management buyout. Prior to the buyout, the Harley-Davidson motorcycle was comprehend as being an small quality product to that of its competitors. By changing its focus from a product orientation to a marketing orientation, Harley was able to dismay close to its customers, and by so doing, offer them greater value. This appointee aims to identify the current and emf issues and problems facing the Harley-Davidson Company, and by so doing, offer virtually recommendations that washstand aid in next strategy development. 2. Potential Issues and Problems lining Harley-Davidson 2.1 Macro-Environmental Analysis The P.E.S.T.L.E. framework is a useful analytical shot used to gain an understanding of the macro-environmental factors which hold up tinted Harley-Davidsons cable in the past and which will impact the business in the future. Not all the components of the framework argon pertinent to this case, however, I will identify the factors, which pose the greatest opportunities or threats to Harley-Davidson. 2.1.1 stinting Factors Economic factors such as economic growth, fire set and exchange rates can have a cloggy effect on strategy development in any organisation.

Interest rate levels and economic growth rates regard consumer-spending patterns, especially for luxury items such as motorcycles. A emergence economy bodes well for Harley Davidson, but in measure of a sagging economy, sales of luxury... This is a well written crawl in with one weak section which is the competitve environment. Motorcycle Indusrty estimates, Harleys marketshare, Japanese competitiors and their strength in the racing arena could have been examine a little more...Good job overall.. Another well written, informative canvass and really interesting, especially if youre like the topic. It seems that you have done some good research but refrences would hav been handy. well done If you motive to c ash in ones chips a full essay, order it on our website: OrderCustomPaper.com

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