Consumer, Government and Industrial Action

CHAPTER 6 CONSUMER, INDUCTRIAL, AND GOVERNMENT MARKETS Chapter Outline A.Drivers of the world(a) Consumer B.The world(prenominal) Consumer C.Influences on the Global Consumer 1. sparing Status 2.Technology Level 3.Personal Motives 4.Culture 5.Social Factors 6.Situational Factors D.Country-of-Origin Effects E.The Industrial purchaser F.Influences on the Global Industrial Buyer 1.Culture 2.Stage of Economic victimization 3.National Situational Factors G.The Government Buyer H. trade to Global Consumers 1.Targeting Global guests 2.Country-of-Origin Challenges 3.Global Customer Relationship Management 4. exchange to Governments Chapter Objectives This chapter begins with a discussion on the drivers of the ball- establishd consumer. It then helps us understand the characteristics of the global consumer. Next, it helps us sleep with the influences on the global consume r. It then discusses the country-of-origin effects. Next, it highlights the characteristics of the industrial buyer. It then outlines the characteristics of the authorities buyers.

Finally, it concludes with an examination of the managerial requirements for marketing success with global consumers. Chapter drumhead Exhibit 6.1 displays three levels of factors that shape the world of consumers today. At the outer(prenominal) level be supranational factors, which transcend national borders and imply the global consumer at a macro, international level. Trade institutions and policy refer to global entitie s such as the WTO, IMF, and others that inf! luence the organic evolution of trade and investment at a global level. In terms of national-level factors (the middle round in the exhibit), consumers everywhere are affected by the economic, political, legal, technological, infrastructural, and cultural conditions that characterize the nations where they live. The inner mass in the exhibit represents the consumer, whose preferences are...If you motive to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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