Assignment # 7 Essay Example | Topics and Well Written Essays - 250 words

Assignment # 7 - Essay Example This change has occurred as a result of the need to have a focused media plan. The coverage of many of the traditional methods was wide and reaching a specific target audience would be difficult (Banerjee, 2015). The need to reach a specific target audience has created the shift from traditional media form to the modern approaches which include the use of social media. The modern media planning trends have resulted in the increased utilisation of social media in conducting many marketing activities. These non-traditional forms have created a level of interaction in which the business and clients can communicate directly. The efficiency and speed with which these forms have been able to improve media campaigns remains the key factor which has contributed to their increased utilisation in the modern times. The capability to interact directly with the audience makes these interactive media very efficient in reaching the target audience in may market. Traditional methods lacked the capacity to reach specific audience and involved a wide