Annual marketing plan of general motors

yearly merchandise excogitate of general motorsAn annual marketplaceing plan is a powerful management light beam for business organizations targeting to strengthen their market positions. The plan provides a guide on completely market activities for an full fiscal year. A technical merchandise plan is obtained from a strategic marketing study and research based on a particular organization. In this essay, we focus on General Motors Comp whatevers annual marketing plan which contains its website analysis, marketing objectives, strategies, tactics, financial thoughtfulnesss and a timetable for implementation.A situation analysis provides a general understanding of General Motors internal and external business environments (Brown Ph D Brown, 2008). This is the analysis of the high society, customers, collaborators, competitors and the climate (NetMBA.com, 2010). The federation is one of the foundings largest automaker with several(prenominal) years of experience and op erating in over 157 countries in the military personnel and has its headquarters in Detroit. It mete give aways and operate vehicles by dint of several known brands such(prenominal) as Chevrolet and FAW among others. The come with is sound known brand name in the competitive automotive industry and gives the latest technology in managing its entire marketing network all over the world. The participations culture is to produce and sell high quality vehicles and services to the entire world. Moreover, greatest goal is to hold back all its customers for the future service provision. In addition, the company has a respective(a) supplier base which provides quality raw materials for its production process. The supplier change ensures that the company gets the best for its investments which go a long path in customer satisfaction (General Motors, 2010).The company has a genuinely huge world market with broad customer base which is being targeted by its marketing plan. These customers are provided with timely discounts on vehicle gross sales as wholesome as services which motivate them thus increasing purchases. Also, the company is in a very competitive automotive industry facing essential threat from existing players such as Toyota and other potential in the buff entrants. Currently, the Worlds political and regulatory environment is stable and favors the company good performance. On the other hand, the economic environment is still recovering from recession which lessen customers purchasing power. However, the new technology and the social environment are good for the companys marketing strategies (General Motors, 2010).The marketing objectives of General Motors include the recovering the lost market share by the residuum of the year. This is beca utilise recently the company lost linked States market share to Ford Motor Co. and Toyota Motor Corp. The second company objective is to increase its annual sales revenue by over 30 %. This is to re cover from its fall of light-vehicle sales by 5.7 % and also to replica Ford and Toyota sales which have soared over 30 % respectively (Bloomberg, 2010). some other marketing strategy is to position itself in the market for easy and industrious introduction of new ripe products and services throughout the year. This is because the company uses its innovative strategies to meet dynamic customer demands for automotives which require appropriate marketing plan. Moreover, the company aims to improve its corporate image throughout the year as well as raise public awareness of all its automotive models and services (Berry Wilson, 2000).The company marketing strategies will include advertising, sales packaging, publicity and guide marketing. The advertisements will entail the paid spaces and airtime on the broadcast and print media. Moreover, the outdoor(a) advertisements with huge pictures of the model vehicles could attract new and existing customers. The sales promotion involves the use of incentives and offers that encourage the population to purchase its products and services at specific times. The publicity is that awareness created by the information and opinion carried by third parties about the companys automotives and services. The direct marketing involves the personal presentation to customers or potential buyers on the vehicle performances and services offered. This direct marketing can be done through any convenient mode of correspondence among the company employees and the target customers (Mullin Cummins, 2008).The tactics to be employed by the company are aimed at maximizing the achievement of specific marketing objectives through particular strategies. The major tactic is for the company to engage integrated marketing which utilizes the four strategic marketing tools in a balanced way to achieve its objectives. For instance, General Motors is an industrial company and as such virtually emphasis should be put on direct marketing. In addi tion, the company will select specific periods within the year to carry out sales promotion aimed at acquiring short term sales targets. Moreover, the advertisement strategy is worth monitoring so as to use the most appropriate advertisement media such as the internet, newspaper or broadcast. Furthermore, the publicity tool will constantly be in use when the company offers good products and services to third parties who in turn utter about the company thus achieving indirect marketing (Mullin Cummins, 2008).The financial consideration for the companys marketing plan is to ensure that the benefits value exceed the marketing expenses. The marketing expenses will be monitored throughout the entire year to avoid any budget variances. The marketing plan affects the sales, cost of sales and the marketing expenses all of which directly affects profitability and cash flow. Therefore financial consideration is very important for any effective marketing plan (Berry Wilson, 2000). The timet able of implementation of this marketing plan begins immediately and will run through the entire financial year. The various marketing strategies and tools will be employ appropriately at different times and sometimes blended to achieve maximum objectives. The lowest marketing report will be prepared at the end of the year for the appraisal purposes. This final report will be used further in the preparation of the next annual marketing plan. In conclusion, an annual marketing plan is a crucial management tool that is used by General Motors to achieve their management objectives.